Our Work / Technology & Professional Services

Financial Times x T1

The New Digital Reality | Campaign

After the Financial Times and TechnologyOne released a white paper on digital adoption in local councils, digital marketing experts HdE asked us to help launch it through film and photography. The research, involving 2,000 citizens and 500 council leaders, needed to be told in a visually engaging way – so we cast talent, co-wrote scripts, and filmed the hero piece in our studio, then travelled across the country to photograph the talent in cities and landscapes, interacting with TechnologyOne’s digital products.

The content was made available online and in print, launching at events across the UK – including The Gherkin in London – and contributing to £5 million in sales.

The content was made available online and in print, launching at events across the UK – including The Gherkin in London – and contributing to £5 million in sales.