Our Work / Product

Smeg

2025 Appliance Advert | Advert

In October 2025, we joined forces with the creative powerhouses at Smeg for their latest TV campaign. A first on our British screens, the theme was a celebration of kitchen culture & everything that happens in the beating heart of each home. Premiering nationwide on Boxing Day, the film resonated instantly, reaching 4.5 million views in its first month alone. It captures the space where food, family, and unforgettable moments come together as one. At the centre of the film is Smeg’s sleek new integrated appliance range, showcased in a fully custom kitchen set built from the ground up by the StillMoving team. Directed by Nathan Ryan in his debut as StillMoving’s Managing Director, the piece blends cinematic warmth, Italian soul and effortless style. Smeg were delighted with the result and so are we.