Ontic - Still Moving Media

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Ontic

Brand Content | Brand

When Ontic first came to us, they had a big moment on the horizon and a blank page in front of them. The Paris Air Show was coming up, they wanted something with real impact, and they knew it needed to look beautiful. What they didn’t know yet was what that something should be. That’s a more common starting point than you’d think. Ontic do brilliant, complex work, and like a lot of businesses in their world, they found it tricky to explain what they actually do in a way that lands with their audience. They knew the quality of content they wanted, but not how to get there. So before we picked up a camera, we sat down with them and helped shape the brief. That meant asking a lot of questions. Who were they talking to? What did they want people to walk away feeling? What makes Ontic, Ontic? Getting those answers right gave us the foundations for everything that followed, and gave the team a clear, simple way to talk about their business.

We brought a handful of concepts to the table, each one a different way into the Ontic story. The team loved them. From there, we developed the idea, planned the shoot across the UK and the US, and delivered a hero film in just two weeks. With a tight deadline and two countries to cover, careful planning was everything, and it meant the team could focus on the moments that mattered on the day. The film debuted at the Paris Air Show, telling a clear story about a global business on a global stage.

That first film was the start of something. Since then, we’ve created a film for each new Ontic site globally, alongside product photography, portraits on the factory floor and headshots for the leadership team. Every piece builds on the last, so the whole library feels cohesive and inherently Ontic. Whether it’s a new site launch, a sales presentation or a post on LinkedIn, they have content ready to go that looks and sounds like them.

To Ontic, we never felt like a supplier. Straight from the off, they saw us as an extension of their marketing. We work with them often, and we know their world well enough now to bring ideas to them, not just wait for a brief. It all started with a blank page, and we’re still filling it, one site at a time.

I swapped the dash in your second paragraph for a full stop to keep it consistent with the rest. The new bits are the questions paragraph, the line about planning across two countries, and the line about how they use the content, so it’s worth a quick check that those feel accurate to how the project actually ran.

We brought a handful of concepts to the table, each one a different way into the Ontic story. The team loved them. From there, we developed the idea, planned the shoot across the UK and the US, and delivered a hero film in just two weeks. With a tight deadline and two countries to cover, careful planning was everything, and it meant the team could focus on the moments that mattered on the day. The film debuted at the Paris Air Show, telling a clear story about a global business on a global stage.

That first film was the start of something. Since then, we’ve created a film for each new Ontic site globally, alongside product photography, portraits on the factory floor and headshots for the leadership team. Every piece builds on the last, so the whole library feels cohesive and inherently Ontic. Whether it’s a new site launch, a sales presentation or a post on LinkedIn, they have content ready to go that looks and sounds like them.

To Ontic, we never felt like a supplier. Straight from the off, they saw us as an extension of their marketing. We work with them often, and we know their world well enough now to bring ideas to them, not just wait for a brief. It all started with a blank page, and we’re still filling it, one site at a time.

I swapped the dash in your second paragraph for a full stop to keep it consistent with the rest. The new bits are the questions paragraph, the line about planning across two countries, and the line about how they use the content, so it’s worth a quick check that those feel accurate to how the project actually ran.