Our work / Automotive
Emira Launch | Campaign
Marking the end of an era, Lotus wanted something special for the launch of their last petrol car. We created the film and photography content to support the launch across TV, social, and web, tailoring assets for different markets worldwide.
Filmed in our studio with a car that could not move, we used a combination of lighting, camera movement, and elements of CGI to create a dynamic advert. Tied in with the Goodwood Festival of Speed, our crew also supported the Lotus team on-site, capturing highlights of the display and interviews with special guest, Jenson Button. The campaign landed with impact, with first-weekend sales reaching 4,000 – double the forecast.
Filmed in our studio with a car that could not move, we used a combination of lighting, camera movement, and elements of CGI to create a dynamic advert. Tied in with the Goodwood Festival of Speed, our crew also supported the Lotus team on-site, capturing highlights of the display and interviews with special guest, Jenson Button. The campaign landed with impact, with first-weekend sales reaching 4,000 – double the forecast.
