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Chopper Chair | Campaign
To mark their 10 year anniversary, Buster + Punch launched their first ever chair – the Chopper Chair. Inspired by an original chair designed by his father, Marcello Minale, Massimo wanted the launch to be sentimental – a commemoration and celebration of his father’s legacy.
We imagined a campaign film where we move from past to present day, transitioning from one to the other by building twin sets in our studio. Casting Massimo’s brother as their father, we shot the campaign film, portraits and product stills all within the sets. To support the launch, we filmed an interview between the two brothers and an assemble film to demonstrate how the chair can be assembled at home. The content launched on the website and social media, but also caught the attention of established design publications.
We imagined a campaign film where we move from past to present day, transitioning from one to the other by building twin sets in our studio. Casting Massimo’s brother as their father, we shot the campaign film, portraits and product stills all within the sets. To support the launch, we filmed an interview between the two brothers and an assemble film to demonstrate how the chair can be assembled at home. The content launched on the website and social media, but also caught the attention of established design publications.
